Works for Me is a free tabloid weekly newspaper designed for the multi–ethnic recruitment marketplace. It champions the ethos of equal opportunities and gives advertisers the opportunity to reach Britain’s growing multi ethnic communities.


To implement a field marketing campaign to distribute Works for Me on a weekly basis with the objective of reaching the target audience.


We employed a team of distributors to hand out the paper at 75 locations nationally every Thursday and Friday morning between 0700 and 0900 hours. We selected major tube, railway and bus stations in areas with a high density of ethnic minority communities as distribution points.


Between 35,000 and 40,000 copies were distributed weekly directly into the hands of the target market.

Other Case Studies

See details of our work for these clients:

Site Map

Content: copyright © Debra Ritterband Promotions 2007. All rights reserved.

This website is accessible both to humans and search engines because it uses valid XHTML1.0 and valid CSS2.1.

HTML and CSS coding by Lab 99 Web Design 2008.